UI/UX Design

What do UX and UI actually mean? The people you have eavesdropped on are actually discussing two professions that, despite having been around for decades, and in theory for centuries, have been defined by the tech industry as UX and UI design.

User experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products.

• User experience design is the process of developing and improving the quality of interaction between a user and all facets of a company.
• User experience design is, in theory, a non-digital (cognitive science) practice, but used and defined predominantly by digital industries.
• UX design is NOT about visuals; it focuses on the overall feel of the experience.

Like user experience design, user interface design is a multi-faceted and challenging role. It is responsible for the transference of a product’s development, research, content and layout into an attractive, guiding and responsive experience for users.

• User interface design is a purely digital practice. It considers all the visual, interactive elements of a product interface—including buttons, icons, spacing, typography, color schemes, and responsive design.
• The goal of UI design is to visually guide the user through a product’s interface. It’s all about creating an intuitive experience that doesn’t require the user to think too much!
• UI design transfers the brand’s strengths and visual assets to a product’s interface, making sure the design is consistent, coherent, and aesthetically pleasing.